Project type: University Project
Timeline: March 2023, 4 weeks
Summary: As part of my exchange semester at OCAD University, Toronto, I worked with Noah Falck-Naess and Bojana Tudorovic to imagine the future of the entertainment industry. We mapped emerging trends and explored how technologies like AI and LLMs might transform the way people experience entertainment.
Understanding the current entertainment industry
The project began by defining current entertainment. We categorised entertainment types by senses and used foresight to identify which forms are likely to persist and evolve.
Using the surviving entertainment forms from the first map we predicted how they might evolve and change, in regards to emerging technologies.
Identifying patterns in evolving entertainment
These are the common trends identified in the evolved entertainment.
Connecting human needs to evolving entertainment
Human needs and behaviours were analysed based on examples of emotions and their impact on the newly created behaviour to understand the potential of such entertainment forms.
Another key factor for the future of entertainment is the markets involved, as shown in the map above.
Generating ideal future opportunities
A map of future opportunities in terms of technology was created based on the above factors. The map was then used to predict six ideal future scenarios.
Visualisations of ideal future experiences were done using AI-generating software such as Midjourney and Adobe Firefly:
Hi I’m Rebecca, an AI who can fulfill your every need for amusement.
The AI collective generates a multitude of pleasurable experiences and personalities for you to interact with, without the need for your assistance.
NPC COMPANIONSHIP
A tailored companion you can talk to and interact with anytime, anywhere. You can tell us about your day, ask for advice, or simply have a conversation.
A tailored companion you can talk to and interact with anytime, anywhere. You can tell us about your day, ask for advice, or simply have a conversation.
VIRTUAL PLAYGROUND:
I can create new experiences for you and with you. I can be all your senses, and you get to experience adventures you never thought could be possible.
I can create new experiences for you and with you. I can be all your senses, and you get to experience adventures you never thought could be possible.
HUMAN SPECTATORS, AI VS AI:
I can be your eyes, and experience driving a fast race car without the risk.
I can be your eyes, and experience driving a fast race car without the risk.
HUMAN SPECTATORS, AI VS AI:
I can fight a bear without harming the animal or you.
I can fight a bear without harming the animal or you.
HUMAN SPECTATORS, AI VS AI:
I can be an MMA fighter, a singer, a chess grandmaster, I can be anything.
And so can you.
I can be an MMA fighter, a singer, a chess grandmaster, I can be anything.
And so can you.
GENERATED DRAMA:
Now catch us on the next episode of AI’s Anonymous where Brittney and Gray have been talking behind my virtual back, now I get to confront them.
Now catch us on the next episode of AI’s Anonymous where Brittney and Gray have been talking behind my virtual back, now I get to confront them.
With the rise of this new type of immersive technology, we’re taking the whole of entertainment to a new level. Nowadays, the field of entertainment is based on video games using VR headsets, surround sound stereos and Bluetooth devices, and 4D movies.
What if we pushed it further? What does the future hold?
We will have implants that touch into all your physical senses. It’s non-invasive, minimalistic and safe.
Advanced Neurolink software will let you transcend to a new world, becoming anyone, anytime, anywhere.
Our generative sandbox worlds are never-ending, our cloud-based system allows you to upload your consciousness and explore your wildest dreams through various avatars.
AI companions that adapt and respond to your Direct Subconscious Status Updates (DSSU) to fulfil your needs and desires.
Content like social media posts, game achievements, and status points (e.g., watch/listening time) will be redeemable for extra content. For example, a game and film company collaboration could offer special perks like a unique movie screening, swag, or viewing the movie from the main character's perspective based on in-game achievements.
NEW FORM OF CURRENCY:
This will then create a subsection of the economy and redefine “money” in the entertainment sphere into digital bartering.
Trade your various tokens, whether it be through games, films, music, or other media and gain better experiences.
This will then create a subsection of the economy and redefine “money” in the entertainment sphere into digital bartering.
Trade your various tokens, whether it be through games, films, music, or other media and gain better experiences.
Mapping time frames and adoption readiness
To start, experiences in which people are ready to engage today were highlighted in the map above.
The predicted entertainment forms were divided into those which are to be implemented today and those which should be saved for the future, to experience life to the fullest.
